Impact
While the improvements were mainly targeting design polish, we also saw a modest increase in reactions usage. It turns out good craft is good for business too! The work also got some love from the motion design community on LinkedIn here.
While the reaction menu was being migrated to a new tech stack, I carved out scope for quick visual and interaction design improvements. I added subtle motion by scaling icons in the active state, making interactions feel more responsive and tactile. Visually, I shifted to a circled fill style for better balance and clarity.
With more time, I would have advocated for a modernized visual language to better align the icons with the overall product aesthetic.
While the improvements were mainly targeting design polish, we also saw a modest increase in reactions usage. It turns out good craft is good for business too! The work also got some love from the motion design community on LinkedIn here.
