LinkedIn Video
Owning end-to-end design for LinkedIn’s short-form video experience and driving product direction in a fast-moving, high-priority company investment.
Overview
Video was one of LinkedIn’s fastest-growing formats, but the product direction was still undefined. I worked on early 0→1 exploration and design, partnering closely with cross-functional leads and senior leadership to help define how video should show up across the product and what role it should play long-term.
The challenge
After launch, adoption was strong, but engagement patterns showed the experience lacked a clear reason to return and felt undifferentiated from other short-form platforms. We needed to quickly rethink the product direction while continuing to ship and learn.
I explored multiple product directions, contributed to shaping the overall strategy alongside product and design leadership, and drove alignment across stakeholders in a highly iterative, fast-paced environment.
My role
I led design across the core experience, including the immersive player and key touchpoints across feed, profile, and discovery. My focus was translating ambiguous product questions into concrete experience decisions that the team could ship and learn from.
Impact
The work contributed to meaningful gains in engagement, including a significant lift in daily retention and nearly 3× growth in carousel CTR. It also helped elevate video into a top company priority and established the foundation for continued investment in discovery, creator participation, and platform quality.