LinkedIn Video

Overview

Video creation and consumption on LinkedIn was growing rapidly year over year, creating a major opportunity for the company. We launched a dedicated video tab that gained traction and quickly became one of LinkedIn’s fastest-growing surfaces.

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I led the end-to-end design, shaping the vision, defining the experience, and driving fast execution while maintaining a high quality bar.

Impact

Since launching the new video experience, watch time has increased significantly and major creators from other platforms have started sharing video on LinkedIn.

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The success of the team’s work elevated the initiative into a top company priority and strategic investment for LinkedIn. The work also received external recognition, with coverage in TechCrunch, Axios, and TechRadar.

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